Inherent Drama
This Speedo advertisement uses inherent drama because the subject's facial expressions and moves exhibits desire to the place she's traveling.The usage of aquamarine and purple colors blends in to the calm emotion of the subject. The drama there also includes the merging of two different dimensions, the underwater dimension and the universe's dimension which result to create another allusive dimension. Notice that as the lady goes up, her head executes a three quarter turn just like she's longing for something back. This ad focuses more on fantasy. The quote "Gliding across the lake at twilight, feels like swimming to another world" would mean that the experience upon using this product is like taking you to another world that is not usual to other sport clothing line. Furthermore, the phrase " my swim, my Speedo" and the water-like image above the lady, indicates that Speedo is a water clothing.
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