AD 1

      The Rexona Power Dry  with  Talc Essence advertisement creates an image of coolness and dryness because of its color background.  It also uses the  orange color to make it active and attractive in the eyes. The white shimmering spots and diamonds inside the orange slender indicates the presence of talc in the product. The fonts however, is a little bit expanded and tight. It bolds the most important details to make it more visible and empasized. The quote "It won't let you down" simply tells what the image is trying to deliver since the girl is extending her arms upward. The emotion of the subject also reflects to the quote "let you down" which means "to be sad or turned off". The feeling of security and assurance is what the image is trying to deliver.