Advertisement 1

Advertisement 1
Palic
08/21/12

Enfakid A+
      The advertisement uses these four major selling idea in order for them to develop an effective advertising. It uses unique selling propositions for it is the only milk for kids that provides a higher levels of DHA compared to those other milk of the same milk product who can't. Plus the fact that  Enfakid A+ is formulated with Triple Protection Guard , a unique blend of nutrients including DHA,Dieatary Fibers (FOS & Inulin), Zinc, Iron, vitamin A, Vitamin C, and Vitamin E.

      Meanwhile, when it comes to the brand image, the usage of color blue and gold makes the difference for it gives a strong and memorable identity for the brand through image. The usage of ribbons above the name, the seal of triple protection guard is found on its right -near bottom , a with A+ symbol ,and the usage an image of an of owl which indicates the stage of growth that its target market is in. 

     As you see in the second image, the newspaper ad puts the green field as its background.. This image will mean to us as a mind, which this milk broadens and improves. The number 4 there, indicates the age or the stage of the consumers.

     Inherent drama in the newspaper (2nd picture)however, may not be as dramatic, but upon watching the video, you'll soon realize that this product uses an inherent drama. It uses the kid to catch the attention of some kids to this ad. The flow of the story tells how the kid who took the product takes over the role of violinist, and uses glasses as a substitute .This means that your child can become intelligent when he/she takes this. He/she will immediately have an idea to surpass any situation, expected or not..

    And lastly,positioning, where they mention in the video that they are the only product which has the higher DNA , that serve 75mg per day of serving to meet expert recommendations. They used graph to demonstrate the advantage of their product compared to other products.