Advertisement 2
Palic
08/20/12

Head & Shoulders

This uses unique selling because it is the only shampoo which is advertised by the world's boxing champion, the idol of all, Manny Pacquiao. And the mightiest boxer in the world who won several belts.

When it comes to Brand Image, the product uses the color of blue , the original color of Head and Shoulders' logo. And the artistic way of putting the subject to the ring with the same color of blue as his background. The background graphics is as the same as the Head and Shoulders' color in the product. The subject of the product is positioned beside the ropes of the ring and his facial expression is so intense.

Inherent drama, however is shown in the fierce eyes of Manny and the gloves that he puts on, which may mean to us as a fight against dandruff. It shouts for cleanliness.

Meanwhile, positioning in this product means a lot for the ad because it contains the most important and the most striking message "The world's #1 anti-dandruff shampoo" plus the fact that it is accompanied by the phrase "for the worlds #1 boxer". This will mean that this ad is more powerful than the other brand for it is number 1'in the list of the number 1 person .