AD 1

      The Rexona Power Dry  with  Talc Essence advertisement creates an image of coolness and dryness because of its color background.  It also uses the  orange color to make it active and attractive in the eyes. The white shimmering spots and diamonds inside the orange slender indicates the presence of talc in the product. The fonts however, is a little bit expanded and tight. It bolds the most important details to make it more visible and empasized. The quote "It won't let you down" simply tells what the image is trying to deliver since the girl is extending her arms upward. The emotion of the subject also reflects to the quote "let you down" which means "to be sad or turned off". The feeling of security and assurance is what the image is trying to deliver.

Positioning

Colgate Sensitive Pro-Relief when it comes to positioning, is the number 1 toothpaste. First of all, it is therapeutic, second is that it came from one of the biggest company and lastly, it is the most trusted and most used toothpaste. Colgate Sensitive Pro- Relief is the one which is clinically proven to provide instant relief from sensitive teeth when directly applied with fingertip to sensitive area for one minute. Thus, this product is not only the number 1 toothpaste recommended by dentist, but also the number 1 toothpaste in fast-healing of pains of your sensitive teeth.

Brand Image

        The advertisement of Minute Maid Pulpy Orange uses brand image its graphics and the usage of of the elements of the subject is entirely different than the other orange drink. This product stands out among other orange drink because the packaging of the bottle is different for it is shaped as an orange like figure. Therein, you can also see the orange's crescent that pops out in the side of the bottle. As you look closer to the ad, notice that they used the orange's pulp instead of the juice's droplets. This creates the image of a pure orange on the container without preservatives added.

      It even uses the blue background to indicate that this drink is refreshing.

Unique Selling

     This ad uses unique selling because this is the only napkin with new improved 360 degree protection zones designed for today's makabagong Pilipina. It helps prevent menstrual leakage by seeping down the blood all over the pad. For women to be always game and whatever move they will make without having worries. The delivery of this ad is also unique for it portrays the image and the culture of the Filipinos before and nowadays. The usage of kicking of football in the ad also adds up to the uniqueness of the theme that other napkins don't have.

     

 Inherent Drama

     This Speedo advertisement uses inherent drama because the subject's facial expressions and moves exhibits desire to the place she's traveling.The usage of aquamarine and purple colors blends in to the calm emotion of the subject. The drama there also includes the merging of two different dimensions, the underwater dimension and the universe's dimension which result to create another allusive dimension. Notice that as the lady goes up, her head executes a three quarter turn just like she's longing for something back. This ad focuses more on fantasy. The quote "Gliding across the lake at twilight, feels like swimming to another world" would mean that the experience upon using this product is like taking you to another world that is not usual to other sport clothing line. Furthermore, the phrase " my swim, my Speedo" and the water-like image above the lady, indicates that Speedo is a water clothing.

Advertisement 2
Palic
08/20/12

Head & Shoulders

This uses unique selling because it is the only shampoo which is advertised by the world's boxing champion, the idol of all, Manny Pacquiao. And the mightiest boxer in the world who won several belts.

When it comes to Brand Image, the product uses the color of blue , the original color of Head and Shoulders' logo. And the artistic way of putting the subject to the ring with the same color of blue as his background. The background graphics is as the same as the Head and Shoulders' color in the product. The subject of the product is positioned beside the ropes of the ring and his facial expression is so intense.

Inherent drama, however is shown in the fierce eyes of Manny and the gloves that he puts on, which may mean to us as a fight against dandruff. It shouts for cleanliness.

Meanwhile, positioning in this product means a lot for the ad because it contains the most important and the most striking message "The world's #1 anti-dandruff shampoo" plus the fact that it is accompanied by the phrase "for the worlds #1 boxer". This will mean that this ad is more powerful than the other brand for it is number 1'in the list of the number 1 person .

Advertisement 1

Advertisement 1
Palic
08/21/12

Enfakid A+
      The advertisement uses these four major selling idea in order for them to develop an effective advertising. It uses unique selling propositions for it is the only milk for kids that provides a higher levels of DHA compared to those other milk of the same milk product who can't. Plus the fact that  Enfakid A+ is formulated with Triple Protection Guard , a unique blend of nutrients including DHA,Dieatary Fibers (FOS & Inulin), Zinc, Iron, vitamin A, Vitamin C, and Vitamin E.

      Meanwhile, when it comes to the brand image, the usage of color blue and gold makes the difference for it gives a strong and memorable identity for the brand through image. The usage of ribbons above the name, the seal of triple protection guard is found on its right -near bottom , a with A+ symbol ,and the usage an image of an of owl which indicates the stage of growth that its target market is in. 

     As you see in the second image, the newspaper ad puts the green field as its background.. This image will mean to us as a mind, which this milk broadens and improves. The number 4 there, indicates the age or the stage of the consumers.

     Inherent drama in the newspaper (2nd picture)however, may not be as dramatic, but upon watching the video, you'll soon realize that this product uses an inherent drama. It uses the kid to catch the attention of some kids to this ad. The flow of the story tells how the kid who took the product takes over the role of violinist, and uses glasses as a substitute .This means that your child can become intelligent when he/she takes this. He/she will immediately have an idea to surpass any situation, expected or not..

    And lastly,positioning, where they mention in the video that they are the only product which has the higher DNA , that serve 75mg per day of serving to meet expert recommendations. They used graph to demonstrate the advantage of their product compared to other products.